How to pick the presenter that fits your content
The short rule: the more formal the material, the better a portrait in office attire against an office backdrop performs — internal procedures, compliance, messages from leadership. For tutorials and support, a casually dressed presenter on a neutral background works better, because nothing competes with what is being explained. For courses and e-learning, a classroom or studio backdrop helps the learner frame the material. For marketing and social media, vertical framing and a flat-colour background give the best contrast on a phone.